Yamaha registers growth of 30.7% on annual basis and 69.7% in December 2010
With a slew of new launches in the last three years, Yamaha has come out with bikes, which have been both trendy and performance oriented, and have appealed to the current motorcycle customers as they are stylish and macho and simply run over the competition in the looks and performance department. Even the existing models have been upgraded in terms of fit and finish.
As far as the sales of the company are concerned, the company clocked sales of 350,264 motorcycles in 2010 as compared to 267,895 motorcycles in 2009, a growth of 30.7% over last year. The domestic market recorded sales of 258,987 units in 2010 vs. 218,625 units in 2009, a growth of 18.5% while in export markets, a phenomenal growth of 85% was achieved with the sale of 91,277 motorcycles in 2010 vs. 49,270 units in 2009. In December alone, the company sold 34,839 units this year vs. 20,529 units in December 2009, thereby registering a growth of 69.7%.
The recent launches have been from Yamaha’s range of international models. The other companies have lagged behind in this aspect; most have the same models with (MMC) minor modifications and changes, as far as the highest selling models are concerned. Yamaha has created a niche for itself in the Indian two wheeler market, by launching premium models and let the others slug it out in the mass selling models. Also, the after sales and service have been given utmost importance in the last two years thereby, increasing the confidence of the customer base.
Also, Yamaha’s initiatives such as the Safe riding science workshop, Yamaha Fiesta, Yamaha riding clinic along with the Pan India SZ tour rally have scored well with the customers. The objective was to promote biking culture with safe riding techniques. The Yamaha’s core beliefs of Performance, Innovation and Design have sealed the year for the company.
